4 min read
Designing a 30-day trial that earns the conversion
Why we run a 30-day, no-card trial — and the four touchpoints on days 21, 25, 28, and 30 that turn it into paid.
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Field notes.
Working hypotheses, sharpened by gym owners. We publish what we’ve learned from sitting in 43 gyms over the last year — why Mindbody fails small operators, how QR-poster signups actually convert, and what a 30-day trial has to look like to be honest.
3 min read
The QR poster: 87% activation vs 12% without
We A/B tested onboarding for our first six gyms. Print-and-tape beat email by every metric. Here is the exact sequence and why it works.
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Why Mindbody fails small gyms
Per-member pricing, a 14-tab tablet UX, and a member experience nobody asked for. The three reasons independent owners are leaving.
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