For independent gym owners
Built for the gym you actually run.
Not the chain you compete with. Not the franchise you used to work for. The 80-300-member gym you got into business to run, currently operating on coffee and willpower.
Software that gets out of the way.
The dominant gym software on the market today was built for chain operators with 14 staff and a regional manager. It assumes you have someone whose job is to keep the software working. You don't. You have you, your two coaches, and a front-desk person who quit last month and hasn't been replaced.
IronPath is the opposite of that. The tablet UI at the front desk is three taps to check someone in. The owner app on your phone shows you who's drifting and who you should call this week, not a dashboard with 40 widgets, just five names and a reason. The member app opens to today's workout, not a marketing carousel.
Pricing that doesn't punish you for growing.
Per-member pricing is a tax on success. The plan that works at 80 members is the wrong plan at 180, and crossing the threshold doubles your bill in a month you weren't expecting it. We refuse to play that game. IronPath is flat: $49 / $99 / $199 a month for tiers that scale with feature need, not headcount. Go from 80 to 800 members on the entry tier; the bill is still $49.
We also don't take a cut of your member billing. Stripe charges its standard processing fee directly to you. We are a software vendor, not a payment middleman dressed up as one.
A member app you're proud of.
Your members' phones are the most valuable real estate in your business. Most gym apps treat that real estate like a billboard, push notifications about challenges, referral programs, dopamine drips. IronPath's member app opens to today's workout. That's it. They tap, they log, they leave. Retention isn't built on engagement metrics. It's built on actually getting workouts in.
And the app is yours. Custom branding on Growth and Unlimited puts your logo, color, and gym name in front of your members every time they open it, not ours.
Predict churn before it happens.
The single highest-leverage thing the owner app does is tell you who's about to cancel before they know they're about to cancel. Members drift in a predictable pattern: weekly attendance drops 30%, then 60%, then they ghost. The IronPath churn dashboard surfaces those drifters at week one, not week four. A two-minute check-in call from you keeps roughly half of them on the books. We've watched gyms recover $1,400-$3,000 a month doing exactly that.
Try it for 30 days. No card.
Import your members from any CSV in the first 10 minutes. Run your gym on it for a month. If by day 30 it hasn't made your week measurably easier, the trial just ends, we never auto-bill a card you didn't enter.